Faherty is the childhood dream of twin brothers Mike and Alex Faherty — lifelong surfers who grew up at the beach, yet carried a deep appreciation for premium, well-crafted clothing. Mike honed his design skills at Ralph Lauren’s Double RL, while Alex built his business expertise in private equity, and together they brought their shared dream to life: a family-run brand rooted in purpose and built without compromise. Alongside Alex’s wife, Kerry, who oversees impact inititaives, and their mother, Ninie, who designs the interiors of our stores, we create premium pieces that are easy to wear and hard to wear out — blending American Heritage style with a modern mountain-to-coast spirit. Our collection crafted with the world’s finest fabrics, natural indigo dyes, and distinctive prints, inspiring people to live fully through moments that matter and choices that last.

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