We built Pigment because most talented people aren't doing work they love. We know because we were them. As founders and coaches, we watched ourselves and countless colleagues chase prestigious titles while that Sunday night dread persisted. Here's the truth. Work that you’ll love is almost always the work you're great at. But most people never realize what that actually is. Most people never had that great mentor, parent, coach to show them what they are truly great at. Life's too short to only use 30% of your potential. So we built pigment to show you the other 70%. We combined thousands of hours of career observations with established research to create a practical tool that reveals your natural talents and maps them to specific places where you'll thrive. When your work matches who you are, everything changes. You stop enduring your job and start thriving.

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